Campaign For Indian Ministry Of Food Processing, World Food India Gets International Recognition

Updated: August 08, 2018

New Delhi: Gutenberg, an award-winning global and integrated digital marketing communications firm, is honored to be the recipient of two 2018 CMO Asia Awards for its World Food India (WFI) 2017 campaign in the Best Digital Integrated Campaign and Marketing Campaign of the Year categories. The announcements were made at the CMO Asia Awards ceremony on July 31, 2018 at the Le Meridien Singapore, Sentosa.

The main objectives of Gutenberg’s seven-month strategy included positioning WFI as a landmark event, revolutionizing the global food processing industry; showcasing India’s unique position as one of the largest food producers globally by educating the world about the positive impact of government policies; and driving widespread awareness and international participation.

Mrs. Harsimrat Kaur Badal, The Union Cabinet Minister of Food Processing in the Government of India expressed her happiness and congratulated the teams saying, “I would like to congratulate my team in The Ministry of Food Processing Industries for showcasing India’s potential as a Global Food Factory through its successful Digital Marketing Campaign for WFI 2017.  Gutenberg contributed effectively by managing our social and digital media campaign and making this event a resounding success. This award is an indication of the tireless efforts put in by our Government for doubling our farmers income and reducing food wastage in India.”

“These awards are a testament to Mrs. Harsimrat Kaur Badal and her team’s vision at the Ministry of Food Processing Industries of bringing the world’s leading food companies to India for a truly global event which led to $18 Billion in MoU’s. We are so honored to be receiving these awards for our World Food India campaign,” states Singh, “and we are especially delighted that it even brings more attention to the subject of India being an integral player on the world stage for food production and processing.”

Gutenberg’s Digital and Creative initiatives extended across owned, paid media and website for the WFI campaign, which included website and social media (twitter, Facebook, LinkedIn) planning and development, garnering successful results that included:

• Over 4000 leads generated, comprising potential exhibitors, investors, delegates, and other partners
• More than 3,000 posts created across social media platforms
• Over 100 million impressions through social media
• Vast growth in Twitter followers – as of November 8, 2017, followed increased from 1400 to 150k
• Dominating twitter sphere through eight successful trending activations

The CMO Asia Awards are the first of its kind, recognizing individuals and organizations who have shown leadership in their respective fields combined with strategic marketing, innovation and corporate social responsibility. The awards are judged by an independent, hi-caliber jury of professionals from across Asia.

Source: APN News